Not everyone is good in business. You may have the ideas and the set up but when you fail to strictly employ those who'd work under you, whether for you or with you, then you have just failed like myself.
I have made repeated mistakes while running my printing and publishing business! I engaged in the services of relations and friends who only needed help and not professionals trained for the job. Over the years, I thought that being gifted with the passion to help or to give was enough reason to bring people into my flanks. In some cases, I assigned responsibilities to people without the requisite capacity and so it was a circus trying to get results, with me overworking myself to get the desired results.
This notwithstanding, I also encountered some very professional guys like Ifeanyi Aniche who proved his mettle over time as a graphic designer for my Newspaper and Magazine production. I also met Polycarp Oriloye a dedicated professional videographer. I also took along my late graphic designer, Kazzim Ismaila to Dubai to produce a project for the former First Lady in 2014.
Unfortunately, efforts to pay house rents, children's school fees, feeding of a whole family, clothing, birthday celebrations, regular hospital bills for their families, taking up daily bills of some of the people I brought in under sympathy grounds - some of those who expected to partake 50% of my profit and coming from those who joined after I had sent them for training at the NIIT and even to get training on the job in Lagos; still demand a monthly pay, even when there was never such discussion or engagement.
I just realised my foolery! I'm thinking that my overdose of philanthropy was more important than whatever stipends. Guys, this is the blunder I committed and probably still committed till date.
On the other hand, I have also worked unsolicited for high profile Politicians without defining exactly what my take home would be. It was a matter of momentary desperation or excitement and willingness to help with my creative ability in the media and strategic communications.
Sometimes, I remained undercover, dishing out ideas and holding forth until we shouted Victoria Ascerta! Very many in today's media space do not know how we arrived at the 1986 PDP Governorship primary results and the eventual government. I am still hoping to mend fences with the likes of Rt Hon Austin Opara and Celestine Omehia, Esq. I am hoping that some of the journalists or popular hosts on National Television like Charles Aniagolu, Seun Okinbaloye, Dr Abati, Sumner Sambo, Femi Akande, BKO and the Journalist hangout crew, Rufai Oseni, Ojy Okpe amongst others would put me on the hot seat to tell how we won the ten month legal battle in 2007! I can only hope that my book will be out in earnest.
Back to the issue, moving forward, for every political leader and all other entrepreneurs, try to organise your circle strictly for business.
We have been told to "open our hands", but the progenitor of this saying, Chief Nyesom Wike has not told us how wide those hands should be opened! It almost seems that we should widen our hands until it reaches the elastic limit, not minding family pressures that are hardly under the ring light.
I have chosen not to blame anyone who refuses to yield to my standard of reward and expectations. I have decided henceforth to name my price as a professional journalist and media consultant to avoid pro bono services or wild expectations. I hope some of you in my predicament are learning something now.
No blaming anyone for my carefree support and my foolishness. I am correcting that mistake now with a new arrangement -define my job scope and define my fees with T & C.
If you win tomorrow, you can do without me. That's not going to hurt! At least, I was paid for professional services rendered.
We fall so that we can rise with more experience to do better.
May this foolishness come to an end!!!
Written By Oby Christie Ndukwe
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