.... as Ramsey, Rita, DKD and IB
tour cinemas
The hotly anticipated
movie - 76, the first Nollywood film to get an international sales and
distribution deal is out with a bang in cinemas and in its second week since
its release.
In a press statement signed
and made available to The Press today by Wabiye
Idoniboye-Obu,
Personal Assistant on Media and
Publicity to Prince
Tony Princewill said, it (76) is still
topping the charts and selling out tickets to audience as people waiting till
weekends to watch the film have been left disappointed as many arrived cinemas
to find the movie completely sold out.
The statement
continues thus: “Some say it is the quality of the film that is generating the
buzz as it has left
“Many who never watched
Nigerian films before, have been converted after watching 76. It is not the
usual comedy or Nollywood film but it has all the moments of laughter, action,
pain, tears and downright edge of your seat excitement all wrapped into one. No
matter the theory on the success of 76, what is clear though is that its
impressive numbers can not be removed from the commitment the cast and the crew
are showing to the film.
“As of the last count,
13 cinemas had seen Rita, Ramsey, DKD and Ib Fiberesima behind the counter
selling tickets, interacting with fans, taking selfies and conducting audience
reactions. This is from Ajah to Abuja, from Palms in Lekki to Palms in Ibadan
and from Cedi Plaza in Abuja to Filmhouse in Surulere. Turning up without
warning and making cinema goer's day.
“It's Director, Izu
Ojukwu, famously described as the "Steven Spielberg" of Nigerian
cinema is notorious for being a lot more comfortable behind the camera. But
even he was on tour and had this to say for his film. "I have done my part.
Now it’s time for audiences to do theirs and assess if we did our part well.
Initial responses are encouraging I must say. Going on tour has helped me see
where next I should take my art of filmmaking.
“When quizzed on the
next steps, the Executive Producer of the movie, Tonye T.J.T Princewill said
that
“Put on top of that,
the fact that 76 just won four awards for best Script, best Actor, best
Director and best overall Film at the recent African Film Festival and you
could not have asked for more. Commercial and artistic success is hard to
achieve together. Usually you will do well to achieve either. We will continue
to tour the country to engage with the fans and surprise Nigerians at their
local cinemas through the holidays and into the New Year.
“Next stop we head to
Kano, Owerri, Benin, Asaba, Warri and my beloved PH. We have already made our
money back with our Hollywood deal, but the best reward for us is a chance to
see Nigerian eyes light up when they feel the impact of 76.”
“Many fans emerged
from the screenings with overwhelming excitement. One of the fans flew in from
Accra just to watch the film, another drove from Ibadan to come and watch it
only to find out it was also showing in all the 3 cinemas there. 76 is showing
now all over Nigeria. Click on the video below to capture some of the audience
reactions and see pictures of the tour”
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